




The skate plaza was a new park born from the need of a new space in Punto Fijo city for the urban expression of sports like skateboarding and BMX. Based on this culture an identity was developed, rooted in the field of extreme sports and its followers. Result The new SKATE PLAZA brand was created with a look and feel that blended with its surroundings enabeling the posibility of a wide range of applications in a versatil and adaptable way.